推薦：網站中的圖片設計
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A website needs to be flexible. It needs to be able to change as the organization changes. The more change within the organization the more flexible the website needs to be. Too many websites are still being designed from a print perspective; as if they were some once-off brochure.

網站設計必須靈活。企業發生變化，網站也要隨之發生變化。現在很多網站仍然從印刷的角度設計網站，這樣的網站就像宣傳冊。

It was natural that the first websites should have borrowed much of their design thinking from the print world. A brochure has pictures and words. So has a website. It's meant for customers. So is a website. Let's design our website like a brochure, the logic went.

首次進行網站設計時，應該借鑒印刷品的設計形式嗎？宣傳冊有圖片、語言，網站也應該有；讀者喜歡這樣的宣傳冊設計，也就應該喜歡這樣的網站設計，假如遵循這樣的邏輯，網站就應該像宣傳冊。

Most organizations would like to feel that they have moved beyond the brochure website mentality. Unfortunately, many have not. I regularly find people involved in website design who are locked into this mode of thinking. They may talk about 'interactivity', but their minds are set in the concrete of brochure design thinking.

許多網站以為擺脫了宣傳冊的設計風格，其實并沒有，我發現經常有人陷入這種固定的思考模式中。他們可能以為兩者相互影響，但思想已經陷入具體的宣傳冊設計中。

Just what are the core characteristics of brochure design? Well, one such characteristic is exhibited by all print material. It is that the design is fixed. If you plan to distribute 10,000 brochures, you need to think carefully about what exactly you're going to put on each page. What you put on the front cover stays. What you put on the back cover stays.

那么宣傳冊設計的具體特征是什么？首先，他們是印刷材料，是固定設計。假如你打算分發10000份宣傳冊，你需要仔細考慮每一頁的具體內容，封面內容，封底內容。

A second characteristic of a brochure is that it is designed to get attention. Brochures need to live in all sorts of brochure- unfriendly environments. For example, masses of them are found at exhibitions and conferences. Each one is saying: 'Please pick me up because I'm the solution to your problem.' There also exists the brochure Bermuda triangle: the opened envelope, the desk, the bin.

宣傳冊的另一個特征是用來吸引讀者注重力。宣傳冊需要能適應各種各樣的環境，比如說，宣傳冊會使用在展覽會、洽談會中。每一份宣傳冊都應該傳達這樣的意思：我能夠為您解決各種問題。當然有些宣傳冊設計不合理，并不能發揮這種作用。

Most websites need to be designed in a very different way. A website requires a flexible, rather than a fixed design. The three column layout is a flexible design. The left column contains navigation, the center contains key messages, the right contains features. The webpage can easily stretch up and down depending on what content is required at any particular point in time.

大多數網站需要運用不同的方法來進行設計。網站需要靈活、而不是太固定，三縱列的網頁布局就是一種靈活的設計。左欄包括導航菜單，中欄包含主要信息，右欄包含特寫內容。這樣網頁可以根據內容的變化，進行調整。

Some websites have intricate designs for their homepages. They may look great, but what happens when you want to change the content? You're only allowed so many words. You have to replace this image with another the exact same size. It's an inflexible, expensive and time consuming process.

有些網站的主頁設計過于復雜，這些主頁看上去很精美，但卻不輕易改變內容。你只可以改變文字內容，必須用相同尺寸的圖片代替需要移除的圖片。這種設計就很不靈活、成本很高、并且很耗費時間。

I talked to a manager recently who had to deal with countless different layouts for his website. People were creating 'print' designs. So, for example, when you wanted to add a new feature for a product, you disturbed the whole 'balance' of the page, requiring a redesign.

近來，我曾經與一位公司經理交談，他需要處理網站布局問題，這個網站就是參考印刷材料設計的。當你需要增加某種產品特征時，網站的整體布局就要被打破，這時需要重塑網站。

The other thing about the brochure mindset is that it fundamentally misses the point of what a website is for. A website should take you beyond brochure-speak. When someone comes to your website, you have already got their attention. They don't want marketing waffle. They want details, facts, and they want them quickly.

假如參考宣傳冊進行網站網站，你會遺漏很多內容。網站內容應該多于宣傳冊，當訪問者登錄網站后，他們已經被網站吸引，他們不需要毫無意義的宣傳材料，他們需要網站快速提供細節信息、事實。

I asked a designer once why he had locked the font size for a website he had worked on. He told me that if people were allowed to change the font size, it would ruin the look of the page. I then asked: Did you ever consider why someone might want to change the font size?

曾經，我詢問過一位網站設計者，為什么運用固定的網站字號，他告訴我，假如其他人更改字號，網頁外觀會很糟糕。我隨后問他，你有沒有考慮過為什么其他人想要更改字號呢？

分享：網站主頁的優化
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